Sports Intelligence

 NavigatingX turns sponsorship and market data into clear commercial evidence. For any league, club, brand or investor, we show who pays for what, what it is worth and where the opportunity is. 

1. Sponsor Registers: Every sponsor, category and asset in a league or club, with dates.
2. Rights and Inventory Maps: What is sold, what is open and where the headroom is.
3. Rights Benchmarks: What comparable properties have achieved, with the year shown.
4. Valuation and Pricing: Indicative ranges by asset, with the assumptions behind them.
5. Sponsor and Category Targeting: Which categories and brands fit, and the case to make to each.
6. Market and Audience Evidence: Market sizing, ownership mapping, reach and attendance proxies, labelled as proxies where official data is missing.

 Two reports on the European T20 Premier League’s first season: a free business review of the whole league, and an in-depth look at its sponsors. 

 A 39-page review of the ETPL’s first season. It covers how the 32-match season played out, audience and broadcast, team sponsorship, league and franchise economics, benchmarks against SA20, MLC, ILT20 and The Hundred, and what Season 2 has to prove. 

 An in-depth view of who sponsored the ETPL and what it was worth. It includes a full sponsor register, a position-by-position kit review, benchmarks against the IPL and The Hundred, a pricing framework and a Season 2 playbook. Edition 1.0, October 2026. 

• Evidence you can check: Every figure is sourced and dated, so you can verify it.
• Independent view: Our analysis is not shaped by any league, club or sponsor.
• Honest about gaps: Where data is missing, we label estimates as proxies instead of presenting them as facts.
• Decision-ready: Findings come as ranges, comparisons and next questions, not raw data.
• Proven method: The ETPL report shows how we work, from sponsor register to benchmark.