Pricing Strategy for US Web3 API provider

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A Web3 company offering crypto staking APIs sought to transition from a revenue-sharing pricing model to a more transparent and scalable cost-plus model. The client also aimed to benchmark its pricing against industry peers and validate the value of compute units across different API requests.

Conducted Competitor Pricing Analysis​

• Performed in-depth benchmarking of key competitors, analyzing their pricing structures, unit economics, and monetisation models.
• Identified strategic gaps and opportunities to differentiate the client’s pricing approach in a crowded market.

Developed a Custom Excel-Based Pricing Model​

• Structured all cost components into fixed and variable buckets to build a transparent cost foundation.
• Validated the compute unit value for different API requests to ensure pricing accuracy and fairness.
• Designed a tailored cost-plus pricing model aligned with the client’s business objectives and scalability needs.